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Stampa Stampa
40

“CALABRIA TERRA DEI PADRI”, ON LINE IL NUOVO SITO SUL TURISMO DELLE RADICI


Nasce con l’idea di innescare nelle nuove generazioni di calabresi all’estero quel desiderio di riscoprire il legame con la propria terra di origine

di REDAZIONE

CATANZARO –  1 OTTOBRE 2022 – Attivo da ieri il sito www.terradeipadricalabria.it che si inserisce nel progetto più ampio nato con l’obiettivo di stimolare la conoscenza dell’identità di appartenenza attraverso un turismo di ritorno, un turismo delle radici.

“Calabria Terra dei Padri” nasce, infatti con l’idea di innescare nelle nuove generazioni di calabresi all’estero quel desiderio di riscoprire il legame con la propria terra di origine, accompagnato dalla volontà di restituire a quella terra un rinnovato valore economico e sociale attraverso la promozione turistica che rappresenta uno degli asset principali per il riposizionamento della Calabria nel sistema italiano ed internazionale.

Pertanto, dopo il recente sviluppo del progetto strategico di promozione territoriale “Calabria Straordinaria”, la Regione Calabria, con questa iniziativa gestita da Fincalabra, punta su una nuova forma di turismo che ha come mission quella di richiamare nella propria terra i calabresi sparsi nel mondo, che attualmente risultano essere 430mila quelli residenti all’estero e iscritti all’AIRE.

“Vogliamo parlare ai calabresi sparsi in tutto il mondo – ha dichiarato l’assessore regionale al Turismo e Marketing territoriale Fausto Orsomarso – e lo faremo attraverso una serie di azioni di comunicazione, di eventi culturali e  spettacolo che possano far rinascere il senso di appartenenza nei calabresi sparsi in Italia e nel mondo, riportandoli in contatto con la Terra dei Padri.

Uno storytelling innovativo che sarà presentato con eventi di promozione anche oltre i confini nazionali. Un modo di riannodare presente e passato, tale da riposizionare l’immagine della Calabria in tutto il mondo”.

Il concept della campagna, che da oggi trova spazio per la sua narrazione anche nel portale www.terradeipadricalabria.it, è focalizzato sulla valorizzazione del senso di identità e di appartenenza e si pone come obiettivo la riscoperta delle bellezze e delle peculiarità che rendono unica la Calabria, aumentando di conseguenza i flussi turistici destagionalizzati provenienti dall’estero e portando così nuove risorse al tessuto sociale e all’economia locale.

La strategia di comunicazione del progetto prevede anche una serie di eventi, che si svolgeranno nelle cinque province della Calabria durante il mese di ottobre, messe in campo con il coinvolgimento dei cittadini, delle istituzioni, delle associazioni territoriali e anche delle imprese.

Saranno infatti l’occasione per costruire partnership tra i Comuni che intendono supportare il progetto e per creare una rete di imprese del settore agroalimentare in ottica internazionale.

L’inaugurazione del nuovo sito internet sarà inoltre accompagnata dalla testimonianza di una rosa di ambassador d’eccezione, scelti per le loro storie di successo e di riscatto.

Queste personalità calabresi diffonderanno i valori di questa terra, racconteranno in prima persona, in una serie di interviste disponibili sul sito Terra dei Padri , quanto queste “tracce di Calabria” abbiano fatto la differenza nel loro percorso. 

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