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Stampa Stampa
21

NASCE TG POSTE, UNA VOCE NUOVA RACCONTA L’ITALIA E L’AZIENDA


Prima edizione da ieri alle ore 12 tutti i giorni in diretta dai nuovi studi di Roma. Sarà visibile dai dipendenti dell’Azienda dalla AppNoidiPoste e dalla Intranet e a breve anche in diretta streamingdalla sezione Postenews.it del sito Poste.it e dagli schermi degli uffici postali

  di REDAZIONE  

PRESERRE (CZ) – 8 SETTEMBRE 2020 –  C’è una nuova voce nel mondo dell’informazione: è Tg Poste, il telegiornale di Poste Italiane in onda da ieri per raccontare l’Italia che cambia.

La nascita del canale informativo risponde all’esigenza del Gruppo guidato dall’AD Matteo Del Fante di proseguire la missione di presenza e vicinanza ai propri dipendenti anche nell’informazione e dal desiderio di raccontare ancora più a fondo il Paese che sta vivendo una fase di trasformazione epocale nella vita sociale e nell’economia.

Tg Poste andrà in onda ogni giorno, dal lunedì al venerdì, alle 12 e sarà trasmesso in diretta dai nuovissimi studi di viale Europa a Roma, nella sede centrale di Poste Italiane.

Tg Poste sarà visibile per i dipendenti on demand dalla Intranet aziendale o dalla appNoidiPoste ma a breve gli italiani potranno seguirlo in diretta streaming sulla sezione Postenews.it del sito Poste.it e sugli schermi degli uffici postali.

La collaborazione con tutti gli organi di informazione sarà essenziale per il Tg Poste per portare all’interno dell’Azienda, a beneficio di tutti i dipendenti, il valore della conoscenza dei fatti e delle storie del nostro Paese.

L’idea di dare vita al Tg Poste come strumento di comunicazione diretto e su diversi canali di accesso – spiega Matteo Del Fante, Amministratore Delegato di Poste Italiane – è nata per rispondere all’esigenza crescente di informazione e di integrazione dei nostri dipendenti con il mondo dentro e fuori da Poste Italiane, soprattutto in una fase difficile come quella che stiamo attraversando.

Tg Poste – conclude Del Fante – rappresenta per noi anche la naturale evoluzione del processo di modernizzazione e digitalizzazione aziendale, grazie alle quali l’azienda sostiene la crescita e lo sviluppo del Paese”.

In questo scenario di profonda trasformazione abbiamo ritenuto importante dare vita ad un nuovo strumento di comunicazione quotidiano– ha commentato Giuseppe Lasco, Condirettore Generale di Poste Italiane –. Il nostro telegiornale fornirà le notizie più importanti dell’attualità e, al tempo stesso, parlerà di Poste Italiane, del nostro business ispirato ai principi di sostenibilità e centralità del cliente, mettendo in risalto le diverse realtà territoriali, i volti e le storie che raccontano lo strettissimo rapporto tra le donne e gli uomini di Poste con le loro comunità di riferimento e le istituzioni”.

Il telegiornale darà spazio a tutte le notizie di rilievo nazionale e internazionale integrandole con contenuti aziendali che permettendo alla redazione di parlare con il linguaggio del giornalismo di fatti e persone di Poste Italiane, offrendo così agli oltre 120 mila dipendenti e al Paese una conoscenza approfondita dell’azienda più grande e più capillare d’Italia.

Tg Poste offrirà contenuti esclusivi con gli strumenti propri del giornalismo: interviste, focus, analisi, reportage, approfondimenti finanziari dedicati ai mercati, all’andamento di Borsa del titolo Poste; ampio spazio sarà inoltre dedicato al racconto dei progetti messi in campo dall’Azienda per realizzare il proprio piano industriale e alle rubriche, dalla cultura al meteo, accanto alle storie dei dipendenti.

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